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Research value:

Satisfaction study allows you to understand customer needs, identify and solve problems in the services and improved results, which will improve and maintain long-term stability of customer satisfaction.
Satisfaction Research Methods will identify key factors that affect customer satisfaction, customer loyalty and customer behavior; thereby optimizing and enhancing the most cost-effective the key factors to deliver consumer demands, change consumer behavior, and establish and improve customer loyalty, and to reduce customer complaints and increase repeat purchase, create a good reputation, enhance overall business competitiveness.

Methods:

Qualitative research: the sales and after service visit

Quantitative research: Quantitative consumer research, media monitoring, user behavior monitoring

Application in:

The extensive application of Satisfaction
Service & product market performance issues

Applications:

In the fast moving consumer goods (FMCG), pharmaceutical, automotive, IT & Telecommunications, mobile phones, home appliances, software applications, entertainment and other industries

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Author:China market research


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